Press Releases

"Prove It to Me” earns awards in videography and green/eco-friendly categories

FRISCO, TX – July 6, 2016 – Agricen, a Loveland Products Company, announced today that the Company’s groundbreaking farming film, “Prove It to Me,” has won two Telly Awards, one for videography and one in the green/eco-friendly category. “Prove It to Me” is a 26-minute documentary that follows five growers from Iowa and Arkansas during the 2015 growing season. It was produced for Agricen by Back Home Productions, a digital agency based in North Carolina.

Founded in 1979, the Telly Awards are the premier awards honoring outstanding TV commercials and programs, video and film productions, and web commercials, videos and films. Winners of this highly respected national and international competition are selected from among over 12,000 entries submitted annually from across the U.S. and abroad.

“We wanted a film that accurately captured growers’ experiences, and we wanted to share those stories to give people a better idea of what growers may face over the course of the season, including unpredictable weather and changing crop prices,” said Michael Totora, president and CEO of Agricen. “This is a really unique film, and I’m very happy that it’s getting this recognition.”

The farmers featured in “Prove It to Me” are M.H. Bitely and Norman McPherson of Grady, Arkansas; Scott Poen and Lyle Tegels of Lake View, Iowa; and Jeff Frank of Auburn, Iowa. In addition to capturing the farmers’ opportunities and challenges during the growing season, the film also shares their experiences testing and using Agricen’s fertilizer biocatalyst technology, which is designed to promote sustainability, enhance fertilizer efficiency and improve plant performance. The film title, “Prove It to Me,” is a quote taken from one of the growers who is trying the products for the first time on his corn fields. Initially a healthy skeptic, he is able to witness product benefits, including a great yield, over the course of the season.

“With low prices on grain, you need every acre to produce what it’s capable of producing,” said Mr. Bitely. “I think this film is important because it shows some of the big issues that farmers are facing every day. It also shows how we evaluate new products and claims. I don’t just take somebody else’s word to be gospel. Prove it to me.”