Combines three modes of action that aim to help increase the efficiency and availability of nitrogen

LOVELAND, CO – January 24, 2025 – Nutrien Ag Solutions Inc. announces the launch of N-FINITY, an innovative nitrogen management solution that combines three modes of action that aims to increase the efficiency and availability of nitrogen for improved plant health and crop yields.

New to the Loveland Products shelf, N-FINITY leverages advanced biological technology to optimize nitrogen availability, assisting crops’ ability to receive the essential nutrients required for optimal growth and yield.

N-FINITY's proprietary science is designed to improve nitrogen use efficiency in comparison to current marketplace offerings by:

• 1. Enhancing the soil's ability to fix atmospheric nitrogen
• 2. Recruiting nitrogen-fixing bacteria into the root zone
• 3. Facilitating the liberation of nitrogen from soil organic pools

N-FINITY has the potential to more efficiently manage plant available nitrogen and support farming practices by enhancing the effectiveness of nitrogen fertilizers traditionally used to boost annual crop productivity.

"We are excited to introduce N-FINITY to the US market for use in the 2025 growing season," says Casey McDaniel, Vice President of Loveland Products. "This product represents an advancement for the industry, providing growers with a new tool to enhance on-farm nitrogen management and yield potential.”

N-FINITY has been extensively researched and field tested over the last several years, consistently demonstrating yield benefits resulting in a positive return for most growers, says Ron Calhoun, Plant Nutrition Senior Manager of Loveland Products.

"Designed to enhance the soil’s ability to fix, recruit, and liberate nitrogen in the root zone, N-FINITY can help make every unit of nitrogen go farther," he says.

N-FINITY will be available for purchase through Nutrien Ag Solutions retail locations in spring of 2025. To learn more about N-FINITY, go to lovelandproducts.com/n-finity, or contact your local Nutrien Ag Solutions crop consultant.

About Nutrien Ag Solutions and Loveland Products, Inc.

Nutrien Ag Solutions®, Inc., the retail division of Nutrien Ltd., is a global leader in providing crop inputs and services. Through a network of over 4,500 trusted crop consultants, they offer full-acre solutions, helping farmers achieve the highest yields. Their product selection includes proprietary brands like Loveland Products®, Inc., Proven® Seed, and Dyna-Gro® Seed. Loveland Products offers a comprehensive line of high-performance input products. Their portfolio includes seed treatment, plant nutrition, fertilizer, adjuvant, and crop protection products, all highly respected in the industry. They constantly strive to introduce new, unique chemistries to the marketplace to provide innovative solutions to challenges across agricultural and professional non-crop industries.